Our business was founded on the belief that business must make a positive impact on the planet.
This core value led us to originate Green Wednesday as a replacement for Black Friday and Cyber Monday sales.
On Green Wednesday, we're pledging to donate 100% of profits from our Rainforest Collection to plant trees in the Daintree Rainforest.
If you're looking for an official source to understand the negative impacts of Black Friday - here's what National Geographic has to say.
What happens after Green Wednesday? As standard practices, we already donate a 1% of yearly profits to this initiative.
Why Rainforest Rescue?
They approach rainforest conservation in one of the most sustainable ways, and they focus on one of Australia's greatest natural landmarks, the Daintree Rainforest.
Their approach acquires the land in the name of the non-for-profit, so it can look after that land for generations to come. They work with aboriginal and other local communities in the surrounding areas to maintain each "lot" they are able to acquire through donations.
Why the Daintree?
The Daintree is the world's oldest rainforest, 10s of millions of years older than the Amazon. The Daintree has been living and breathing for 180 MILLION YEARS and is now under threat of being severely degraded. https://www.rainforestrescue.org.au/daintree/